Graig Presti Bright Ideas Interview
Recognizing How Different Small-Business Clients Benefit from Different Marketing Approaches
Much of the online marketing today conducted on behalf of small businesses ultimately boils down to volume. With per-customer rewards often being relatively low, small businesses like retailers and Graig Presti LocalSearchForDentists.com Reviews restaurants typically benefit the most from marketing approaches that simply deliver them as many potential clients as possible. While it always makes sense to try to maximize conversion rates as well, going too far down that road can actually be counter-productive. With this common kind of relatively low-commitment business, it can very well make more sense, at a certain point, to turn attention and energy to those who are still to come, instead of working to persuade someone who has already demonstrated ambivalence.
While this is a common situation in the world of local business marketing, it is not the only possible one. In fact, a fair number of small businesses are likely to derive quite a bit more value from the average individual customer, and the requirements associated with marketing them tend to shift as a result. In these cases, it can very well be productive to continue to court clients long after they would have been abandoned had the business in question been a restaurant or retailer, and it can easily be a costly mistake to fail to do so.
One recent graig presti interview makes this case in a compelling way and also points out some ways of overcoming this issue once it has been recognized. The Graig Presti Bright Ideas Interview in question sees the marketer talking about how too many dentists, doctors, contractors, and others who derive substantial revenues from particular clients leave too much money on the table.
If that graig presti bright ideas interview stopped there, it could still be a valuable resource for marketers who lack experience with such clients. Presti goes further, though, pointing out how he, personally, has made effective use of telephone solicitations in such cases. Far from the cold calling that just about everyone hates, getting in touch personally in this way can help potential customers understand just how they would benefit from taking things a little further.
This graig presti first interview might not be the last word on the subject, but it is certainly a good start. The simple fact of the matter is that the hands-off approach that works so well with small businesses of many kinds is not universally useful. In fact, being able to recognize when taking a more active stance could be worthwhile can be rewarding, as well.